Will generative AI eliminate humans from pharma ads?

Generative AI is here to stay, but what about the human side of medical marketing?

Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the industry as gen AI sets a practical foothold in the zeitgeist.

Additionally, Lecia recaps how a group of Democratic lawmakers are pushing Big Pharma to address the ongoing drug shortages.

For the Trends segment, we discuss the controversy around WeightWatchers’ GLP-1 Hype House, Amy Schumer’s Cushing syndrome diagnosis and the Where is Wendy Williams? docuseries.

Music by Sixième Son

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