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Hello and welcome to The Refill by MM+M!We’re making some long overdue updates to the podcast. First, it has a new name. Second, it has new cover art, courtesy of our dynamic design duo of Sean Ayling and David Lee. Third, it has new sonic branding from our musically-inclined producer Bill Fitzpatrick.Finally, perhaps…
If you’re watching TV, you’re seeing Noom’s ads. Nestled between Keke Palmer dancing in support of Verizon’s phone plans and the unsettling omnipresence of Liberty Biberty are the weight loss company’s ads featuring chief wellness ambassador Rebel Wilson. The Pitch Perfect star has long been a partner to the brand and…
Healthcare marketing has evolved dramatically over the past several decades, from TV and traditional advertising to search, social, mobile, data and now AI. Each shift has changed how the industry works, but one thing has remained constant. It takes talented people to turn new tools and technologies into meaningful…
MM+M stands for “Medical, Marketing and Media,” representing the primary pillars of our coverage. But maybe there’s room for a fourth pillar, or at least a tweak to the first one: “Medical Affairs.”Today’s episode is going to delve into medical affairs, which have risen in prominence over the past decade to become a…
The biggest night in medical marketing returns on Thursday.The 2026 MM+M Awards will take place at Cipriani Wall Street on October 1, and honestly, it will probably be the biggest night in the 60-year history of MM+M when it’s all said and done.We’re set to bestow honors for the top ad campaigns and educational…
Authenticity has become one of the most overused words in marketing, and audiences are increasingly tuning out brands that rely on generic claims to earn trust. In this episode, we explore how healthcare organizations can work with patient, consumer and HCP creators to build influence through credible, compliant…
Consumers can name the active ingredients in their skincare routines, explain which ones shouldn’t be mixed and define hyaluronic acid. But how well do they understand the healthcare products they use?In this episode of the MM+M Podcast, reporter Bella Czajkowski talks with Marissa Saretsky, chief sustainability…
Brand awareness has long served as a measure of marketing success. But as AI increasingly shapes how people discover, understand and evaluate healthcare brands, awareness no longer tells the full story. In this episode, industry leaders from Syneos Health, Joe Daley and Matthew Snodgrass, introduce a new definition of…
Pharma marketers have spent years using data to optimize individual campaign performance. But what happens when that data starts making your entire marketing system smarter? In this conversation with OptimizeRx chief AI officer and podcast host Mike Rousselle, we explore how behavioral and clinical signals can power a…
Sickle cell disease has long been a frustrating medical condition impacting a historically overlooked patient population, but now there is something of a medical miracle treatment available.If only it were that simple.An estimated 100,000 Americans live with sickle cell disease, which disproportionately affects people…
The NFL season has kicked off, renewing focus on America’s most popular sport. While millions of people are eagerly tuning into the action on the gridiron, Johnson & Johnson is trying to focus some of that energy on people living with anxiety and depression. In May, the pharma giant launched Generation Fine, an…
September 9, 2025 will go down as one of the most impactful days in the history of medical marketing. After months of saber rattling, the Trump administration announced that the FDA would crack down on DTC pharma ads on linear TV and social media.Yet September 9, 2025 wasn’t the apocalypse for medical marketing.Sure…
With the deadline fast approaching to submit for MM+M’s Best Places to Work program, we wanted to bring on a leader with experience fostering the best workplaces in healthcare.That leader is Michele Ehler, the head of talent at UCB. This summer, UCB was recognized as one of Axios’ Top Workplaces in Atlanta. In this…
Heading into Labor Day weekend, we’ve got a jumbo-packed two-fer episode, with both conversations centering around the number four. First up is an interview with CMI Media Group CEO and 2026 MM+M Woman of Distinction honoree Susan Dorfman as she previews the fourth edition of the CMI Agility conference in…
Digital advertising has reached a tipping point in healthcare, but the movement of dollars tells only part of the story. Join Emily Welker as she explores how changing audience behavior, AI and personalization are influencing the next generation of healthcare marketing. Drawing from the latest MM+M and Inmar…
Healthcare marketers are under increasing pressure to create more connected, personalized experiences across an increasingly complex healthcare ecosystem. Success requires more than strong communications, it depends on understanding the people influencing decisions at every stage of the patient journey. In this…
Science is, in a word, complicated. Fortunately, there’s a drugmaker out there utilizing immersive audio and visual elements to break down some pretty heady concepts in a digestible, yet engaging way. Earlier this month, Regeneron debuted Science Illuminated, which is now available on Spotify. The series is borne out…
Few things in life carry as much vintage prestige as the presence of a real New York adman. That rarified air is typically reserved for the likes of a bottle of Johnnie Walker Blue, a 1957 Chevy or a Patek Philippe watch.Ellis Verdi is a classic New York adman with more than a few dozen stories to tell. Ellis worked…
Lola Offenback, MM+M’s editorial fellow, is finishing her second summer working with us. To quote Herman’s Hermits: “Second verse, same as the first.” Lola has once again exceeded our expectations with her versatility and resourcefulness as a reporter. She returned to MM+M just before Cannes and helped us manage the…
Matthew Zachary doesn’t need any help to have his voice heard – but we’re giving him our platform anyway. As one of the most prominent cancer patient advocates in the country, Matthew has been at this for a long time, 30 years to be exact. He was diagnosed with brain cancer in college and survived, kicking off a…
Executive editor Jack O’Brien first met Wendy Lund, an honoree from our Pinnacle Awards and Women of Distinction program, in September of 2022. Lund had just left her position as CEO of Agency 100 honoree GCI Health to serve as chief client officer for health and wellness at WPP. Now in her new post as CEO of…
Super Bowl-winning quarterback and 2026 Pro Football Hall of Fame inductee Drew Brees talks about participating in an awareness campaign to promote ARS Pharmaceuticals’ emergency allergy spray, Neffy. SHOW DESCRIPTION LONGDrew Brees can add pharma brand spokesperson to his already impressive résumé. This week’s…
Thirtieth birthdays are among the most reflective celebrations that we have. Born out of one of the largest corporate mergers in history, Novartis was founded in 1996 and celebrated its 30th anniversary this year. As such, the Swiss pharma giant is reflecting on its corporate branding down to the color palette as it…
Whether you call it soccer or football, people all around the world love the “beautiful game” – including health brands. When the 2026 FIFA World Cup kicked off about a month ago across 16 locations in North America, there were 48 teams competing for the gold trophy. But more importantly for our sake, there were also…
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