The next front door: Connecting insight, communications and healthcare experience, a podcast sponsored by Syneos Health Communications

Healthcare marketers are under increasing pressure to create more connected, personalized experiences across an increasingly complex healthcare ecosystem. Success requires more than strong communications, it depends on understanding the people influencing decisions at every stage of the patient journey.

In this episode, Greg Novello, managing director of Spherico, joins Jennifer Brunner, EVP and team lead at AnswerSuite, to explore how healthcare organizations can bridge the gap between insight and action. Using AnswerSuite's Office Champion research as a springboard, they discuss why the perspectives of office staff, providers, patients and caregivers are becoming critical inputs for smarter communications and engagement strategies.

Together, they examine how communications, customer insights, behavioral data and emerging technologies — including AI — are reshaping the way healthcare brands build trust, improve access and create meaningful connections.

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Music: Opal 99 - Can't Go Out and Triple Scoop Music.

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