The art of marketing health insurers and the end of the Sarepta saga

It’s nearly impossible to discuss the private health insurance landscape in America without referencing the killing of UnitedHealthcare CEO Brian Thompson last December.

The shooting unleashed a wave of antipathy directed at insurers and brought deep-seeded, longstanding grievances against these for-profit health entities to the fore.

In the intervening months, UnitedHealth Group and the broader insurer class have suffered significant damage not only to their respective bottom lines, but also their corporate reputations.

Given the current state of play, we wanted to hear how medical marketers are navigating this uniquely challenging situation.

Reporter Heerea Rikhraj speaks with Shannon Langrand, CEO of her namesake agency, about how health insurers are being marketed in 2025 as well as what challenges are lingering in the payer space.

For our Trends segment, we parse through the Sarepta Therapeutics saga and pull out some key takeaways.

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