Previewing the 2025 MM+M Awards with Jury Chair Meghan Rivera

Thursday is the year’s biggest night in medical marketing.

Ahead of the 2025 MM+M Awards, Jury Chair Meghan Rivera discusses the top pharma advertising work nominated for honors.

Without spoiling the results, Rivera provides industry leaders with a sense of what differentiated some of the health submissions from the rest of the field and earned accolades.

Then during the Trends segment, members of the editorial team take stock of the AI tools recently rolled out by medical marketing agencies and whether they cut the mustard.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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Music: Opal 99 - Can't Go Out and Triple Scoop Music.

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