MM+M Podcast 4.26.23: What streamers want from health brands, Medicare's insolvency, and pharma shuns TikTok

In this media-heavy edition of the podcast, Lecia Bushak interviews Roku's Eric Lloyd about what cord-cutters want from health brands, and how streaming can help them reach linear's "unreachable." In her policy segment, Lecia also explains a new bill that aims to increase at-home health care to help stabilize Medicare’s financing problem. And Jack O'Brien recaps a study suggesting drugmakers aren't taking advantage of some social media platforms, and missing out on opportunities to connect with younger audiences. Music by Sixème Son.

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Music: Opal 99 - Can't Go Out and Triple Scoop Music.

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