How Quita Highsmith keeps pushing Genentech forward

Episode Description

Quita Highsmith is the VP of population health at Genentech, but more importantly, she’s a friend of The MM+M Podcast.

In her third appearance on the show, she discusses Genentech’s All Eyes on DME campaign featuring comedian Damon Wayans.

Launched this spring, All Eyes on DME is the drugmaker’s pop culture-focused way to talk about a condition in diabetic macular edema that is both often overlooked and disproportionately impacts patients of color.

Additionally, Highsmith reflects on her decades working in healthcare and why the work doesn’t stop for her or Genentech.

And for our Trends segment, we’re talking with our editor-at-large Steve Madden about his time in Las Vegas covering the Enhanced Games and what it means for medical marketers.

Check us out at: mmm-online.com

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: Opal 99 - Can't Go Out and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.