Helping patients see around corners creates niche audiences at scale: An interview with CEO and co-founder of MyHealthTeam, Eric Peacock, a podcast presented by MyHealthTeam

Patient journeys are rarely a straight line that are easily predictable, but “predictability” is exactly the thing patients most want. By using zero party data it is possible to help patients “see around the corner” and understand what is coming next whether they are in relapse, remission, or newly diagnosed. This level of personalization can only effectively be done with zero party data and enables pharma marketers to develop trusted, authentic relationships with patients. Listen to Eric Peacock, CEO and Co-founder of MyHealthTeam, a portfolio of 50 condition-based communities, speak to what their audience of 18 million patients want--and, how brands can use permission-based data to reach niche audiences at scale. Check us out at: mmm-online.com

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