Health media is at a crossroads

The 2025 MM+M Media Summit is back!

As such, our focus for this week’s episode is the state of health media.

To help us navigate an industry in flux, at a crossroads, under a microscope – whatever your analogy of choice – is Bill Veltre, head of media at Deerfield Group.

Leading media operations for a 2025 MM+M Agency 100 honoree, Veltre walks us through the obstacles posed by a growing amount of regulatory changes as well as the evolving role of AI in the industry.

For the Trends segment, we discuss the lawsuit filed by Texas Attorney General Ken Paxton against Kenvue over claims it “deceptively” marketed Tylenol. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

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Music: Opal 99 - Can't Go Out and Triple Scoop Music.

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