Episode 29: Digital Health Coalition's Mark Bard

Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its image, this was a new low. But beyond that, the findings also suggest a reexamination of pharma’s marketing priorities may be in order. Mark Bard, co-founder, Digital Health Coalition, puts the poll results in context, shares related data from a recent DHC benchmarking study of 20 pharma companies, and gives us a rundown on trends we should keep an eye on later this year and into next.

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Music: Opal 99 - Can't Go Out and Triple Scoop Music.

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