CTV Advertising: An untapped opportunity for pharma marketers, a podcast presented by PulsePoint

Every year, pharma companies spend billions of dollars in the U.S. on TV advertising. But the industry’s media planning and buying are still based largely on assumptions grounded in traditional linear TV—even though TV consumption has become increasingly fragmented across platforms and devices. Today, ads served on internet-connected devices—also known as CTV advertising—present an untapped opportunity for pharma marketers. To take advantage of these, pharma must rethink its media strategy and gain an understanding of the role CTV can play in connecting with audiences across devices and formats.

To uncover some key insights driving these communications, MM+M partnered with PulsePoint on a survey entitled CTV Advertising: An untapped opportunity for pharma marketers. The survey results presented here will help those in pharma marketing and brand management understand emerging CTV trends across the industry, and how they can leverage these trends in order to reach consumers in a more targeted way.

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