Cannes 2026: Evaluating the award-winning medical marketing work

Episode Description

Welcome to the MM+M Podcast, or as we call it this week, “the Cannes Lions winners circle.”

We now know which medical marketing work took home the bronze, silver and gold Lions in the Pharma, Health and Wellness, and Lions Health Grand Prix for Good.

We also know who took home the Healthcare Network and Agency of the Year honors. Spoiler alert, it was the same Toronto-based firm.

We have thoughts on all of the results and themes emerging from Cannes, so here’s how the show is going to run.

First, you’ll hear from editorial director Jameson Fleming and editor-at-large Steve Madden from on the ground in Cannes.

They’ve got a pair of quick hits about how medical marketing continues to grow in the broader adland environment, where there is still room for improvement in terms of boundary-pushing creative and the business reasons for why you absolutely need to be in France for the festival next year.

Then, executive editor Jack O’Brien is joined by pharma editor Lecia Bushak, reporter Bella Czajkowski and our returning summer intern Lola Offenback to discuss all of the honorees – including what stood out among the work and what surprised us.