Avalere Health delves into a multimedia cancer anthology while ViiV boosts PrEP during Pride

Episode Description

It’s not easy to talk about cancer.

After all, cancer is a broad, yet deeply personal disease state. There are common cancers, rare cancers, cancers with preventative treatment options and challenging cancers that are usually terminal.

Nearly every medical marketing agency has to message around this incredibly complicated, sensitive health topic – for some it’s even their sole focus.

Across MM+M’s digital, print and audio arms, we tend to cover a lot of cancer awareness campaigns and major scientific developments in the oncology space.

The attention paid to cancer now extends well past the awareness months dedicated to the various subsets of the disease.

Our pharma editor Lecia Bushak just returned from ASCO, where thousands converged to discuss the future of cancer and how we should communicate about it.

Cancer is the subject of countless decades of research by some of the leading academic institutions around the world as well as the subject of acute anxiety experienced by patients and their caregivers.

With that in mind, Avalere Health CEO Amar Urhekar returns to the show alongside chief creative officer TJ Cimfel to discuss the Within Reach project.

Launched shortly before ASCO, Within Reach isn’t a campaign from the Agency 100 honoree.

As the two Avalere Health leaders explain, Within Reach is a multimedia anthology that supports patients and caregivers with real-life stories and clinical insights to better understand and navigate all aspects of cancer care.

And in lieu of the Trends segment, our reporter Bella Czajkowski brings us a conversation with ViiV Healthcare about its latest PrEP campaign during Pride Month.