All eyes are on CES 2026. What do medical marketers need to know?

Episode Description

The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas.

Like clockwork, early January in Vegas is dominated by the Consumer Electronics Showcase – which is routinely ranked as the most-attended trade show in the U.S.

While CES is, in accordance with its name, more consumer-focused in nature, the four-day bonanza always offers a healthcare hook.

Alison Woo, a former CNN journalist and comms lead for pharma giants like GSK and Novartis, has been stationed in Vegas since media availability began on Sunday.

You may remember Alison from the last time she was on the podcast, which was one year ago when she covered CES 2025 for us.

This week, Alison and managing editor Jack O’Brien chat about all things CES: the omnipresence of AI, innovation that will actually make a difference in healthcare as well as only the most pertinent medical marketing takeaways for you the listener.

And for our Trends segment, we’re discussing some of our medical marketing industry resolutions for 2026 and say goodbye to reporter Heerea Rikhraj.

Music: “Deep Reflection” by DP and Triple Scoop Music.