4A’s CEO Justin Thomas-Copeland thinks digital marketing can reimagine healthcare

Justin Thomas-Copeland is the CEO of the 4As, but key aspects of his career arc are defined by leadership assignments in the world of healthcare.

Before he ascended to the top spot at the ad industry’s leading trade association, Justin lived the best of both worlds in healthcare: working brandside and at an agency supporting pharma clients.

In the early 2010s, he served as chief digital officer, Europe for Novartis – developing the Swiss drugmaker’s first digital strategy. 

From there, he rejoined the agency world as the managing director and global client lead for Team Novartis at Wunderman EMEA.

At the end of the decade, he served as global CEO of OPMG Health at Omnicom Precision Marketing Group.

MM+M editor-in-chief Jameson Fleming brings us an extended conversation with Justin about what his early experience as a health leader taught him about advertising and why thinks digital marketing can reimagine health brands.

And for our Trends segment, we’re talking about Secretary Kennedy’s admission that he personally directed the Centers for Disease Control and Prevention to change its guidance on the link between vaccines and autism.
 

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