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Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand…
Your team probably uses AI every day now. Can you show leadership what it’s actually getting you? For most healthtech marketing teams, the honest answer is no.In this episode I share the results of the third wave of our AI benchmark survey of in-house healthtech marketers. In one year, the share of teams with…
If you run events in healthtech, this time of year means two full-time jobs: finishing 2026 and planning 2027. So I brought in people who do this every week. Robin Moritz, Senior Event Manager at InterSystems, has run their trade show program for almost 20 years and handles around 60 events a year. Liat Kozuch, Field…
Most healthtech thought leadership isn't leadership. It's participation with a byline. That's what healthtech marketing leaders are saying about themselves.This month we ran two candid peer sessions on thought leadership in the Healthtech Marketing Network, and this solo episode is my report on what came out of them…
How do you know whether your healthtech company needs a classic demand gen campaign or a full ABM program? In this episode, I'm joined by my colleague Paul Vandre, Account Director and Digital Marketing Specialist at Health Launchpad. Paul has two decades of experience in digital marketing, spending more than five…
If you skipped every healthtech conference this year, this episode is your catch-up call.My guest is Colin Hung, Editor-in-Chief at Swaay.Health and Healthcare IT Today, who is on pace to attend 50 conferences in 2026, roughly one a week, which means he sees more vendor pitches and more buyer conversations than almost…
If you've ever wondered why splitting your brand budget from your demand gen budget always seems to end with brand getting cut first, this episode is for you. I sat down with Drew Neisser, founder of CMO Huddles, a peer community built exclusively for B2B CMOs with over 800 members, to dig into what's actually changed…
Another special episode from the vault. Instead of me hosting, you'll hear my colleague Mark Erwich, Chief Strategy Officer at Health Launchpad, and me as guests on the Sway Health Podcast, in conversation with Colin Hung. We recorded this about a year ago, but if anything, the topic feels more relevant today than it…
How do you build an AI-first marketing team from the ground up, and get legal, compliance, and a skeptical staff on board with you? I'm away this week, so I'm pulling one of my favorite conversations from the vault to answer exactly that question.This is my chat with Nick Panayi, recorded when he was CMO at Inovalon…
Does your team keep chasing more leads but can't explain why the pipeline doesn't turn into revenue? This episode is for you. Aaron Burnett, founder and CEO of Wheelhouse DMG, built his agency specifically for privacy-first industries like healthcare and medtech, and he walked me through something most agencies can't…
If you have felt like the channels you used to count on for pipeline just are not producing the way they used to, you’re not alone. Cold call connection rates have dropped to around 3 percent, email is getting buried by spam filters, and now LinkedIn is starting to go the same way as more salespeople lean on AI to…
Your marketing engine is generating leads, but how do you know which ones are actually worth handing to sales? That is the question at the heart of this episode, and it is one that gets harder to answer the bigger your funnel gets.My guest is Nick Panayi, a technology marketing veteran who most recently led marketing…
In this episode, I sit down with Bruce Brandes, a 35-year healthtech veteran. Together with his longtime friend and business partner Brian Shulman, he is building WhaleHawk, which they call the first agentic sales accelerator built specifically for healthcare.Bruce and I dig into why go-to-market in healthcare is so…
Have you ever wondered why the smaller, more intimate industry events on your calendar seem to generate more real business than the massive trade show floors? In this episode, part two of our series The Intimacy Shift, I sit down with Mike Mosquito and Maureen Nylin, the duo behind the Buzz podcast, to find out…
If you're a B2B healthcare marketer wondering whether your trade show budget is actually buying you anything real, this episode is for you.I sit down with Megan Antonelli, Founder and CEO of HealthIMPACT, to kick off a two-part series I'm calling The Intimacy Shift, a look at why healthcare technology marketers are…
If you have ever felt like your marketing and sales teams are speaking two different languages, or that your best customer stories are locked away in someone's inbox instead of helping close deals, this episode is for you.I sat down with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, the company…
Over the last month, I have spoken with more than 30 health tech marketing leaders who are part of the Healthtech Marketing Network. I wanted to hear firsthand from them about how the first half of the year has gone and how they're feeling about the rest of 2026.I was surprised by what I heard.In this episode, I sit…
If a potential buyer asked an AI chatbot which companies are leading in your space, would your company come up? And if it did, would the answer be positive?In this episode, I sit down with Paul Wicks, Founder and Chief Evidence Officer of ProofStack Health, and my colleague Mark Erwich, Chief Strategy Officer of…
I have wanted to do this episode for a long time. One of the questions I often hear most healthtech marketers is whether starting a podcast is actually worth it. And if you already have one, are you thinking about it the right way?I brought on two guests who have built one of the most distinctive shows in healthtech…
Something fundamental has changed in how health tech buyers do research — and if you're watching your website traffic decline, you might be misreading what it actually means.In this episode, I sit down with Suyog Deshpande, Founder and CEO of Webless AI, to dig into one of the most consequential shifts in B2B buyer…
One of the most common and costly mistakes in medtech commercialization is confusing clinical buy-in with commercial buy-in. A surgeon who loves your device, peer-reviewed data supporting it, and a field rep with a 20-year relationship can all be in place, and the deal can still stall out completely. Why? Because the…
There is a version of the marketing leader's job that looks great on a slide deck, and then there is the real thing. In this episode, I wanted to get at the real thing.I sat down with two marketing leaders who are currently in the middle of major company transformations, Erik Johnson, VP of Marketing at Harmony…
In this episode, I sit down with Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it really takes to build a marketing team that lasts. Larry has spent nearly a decade growing the marketing function at Optimum from a logo and an outdated Drupal website into a tight…
This episode is the final installment in a three-part miniseries on ABM and go-to-market strategy, and it is extremely practical. My guest is Rehan Mirza, Chief Growth Officer at Verifiable, a credentialing automation platform that has lived through every stage of the ABM journey, from cold outbound blasting to…
This week, I am joined by two guests who have done the real work of building a model that clearly connects marketing to revenue. First, Paula Cobb, VP of Marketing at AvaSure, a private equity-backed virtual care platform. Paula brings over 30 years of healthcare marketing experience and runs what she calls a peanut…
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