How to Adapt Your SEO in the Age of Google AI Overviews and ChatGPT

From AI Overviews to zero-click search and plummeting site analytics, hospital marketers are struggling with a new digital reality.

Google’s latest AI-powered features and rival platforms like ChatGPT, Gemini, Perplexity and Claude have upended SEO strategy, with some hospitals losing up to 50 percent of their web traffic overnight.

How do you ensure your organization shows up, stands out, and stays trusted in this rapidly evolving search landscape?