AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

In this session, we’ll unpack how and why AI hallucinations occur in healthcare, why the risk is disproportionately high in this industry, and what it means for marketing, compliance, and digital strategy leaders. We’ll explore how organizations can proactively identify where AI is getting their brand wrong by drawing from real-world experience and emerging tools including LLM monitoring systems designed to detect hallucinations and assess sentiment at the service-line level.