AI Search, Brand Trust, and the Future of Healthcare Marketing: Perspectives from HCIC

AI search is changing how patients find, evaluate, and trust healthcare information before they ever visit a website. In advance of this year’s HCIC, Kathy Divis and Mike Schneider of Greystone.net join me to discuss what that shift means for healthcare brands, content strategy, digital experience, and the enduring need for a clear marketing plan.