From Needs Assessments to Narrative Impact: Positioning Yourself for CME Content Work

Practical prompts, frameworks, and behind-the-scenes notes on writing high-quality CME — straight to you, no fluff.

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Are you ready to move beyond writing needs assessments and step into the creative, story-driven side of CME—without losing the clients or confidence you’ve already built?

Many CME writers start with needs assessments. They’re structured, strategic, and an excellent way to learn the landscape. But what happens when you feel ready for more? When you want to create content that sparks learning, integrates clinical insight, and allows your creativity to shine? In this hot seat coaching episode, we meet Zsuzsa Csik, an anesthesiologist and critical care physician turned CME writer, who’s navigating that exact transition—and learning how to position herself for content work while building a sustainable freelance business.

By listening, you’ll discover:

• How to strategically signal to clients that you’re ready for content creation projects.
• Practical ways to use your clinical or scientific background as a bridge, not a barrier, to new opportunities.
• Simple positioning tactics to align your current work with your long-term professional goals.

Press play now to learn how to move from analysis to creation, and start shaping the CME writing career you really want.

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Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

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