Crafting Accessible and Inclusive Medical Content

Are you unknowingly excluding audiences with your medical writing and CME content? 

As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable. 

Virginia Chachati, a pharmacist turned medical writer, joins me to explore strategies and best practices for crafting inclusive, accessible content that empowers readers and improves health outcomes. 

In EP 109, you’ll:

1. Learn how to optimize your content for people with varying levels of health literacy and digital skills

2. Discover tools and resources to help you create content that meets accessibility standards

3. Understand the impact of inclusive writing on audience engagement and health equity

Don't miss this opportunity to elevate your inclusive content creation skills.

Takeaways

3 Steps you can take toward accessibility and inclusivity. 

1. Familiarize yourself with health literacy principles and accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG) and the Patient Information Forum's PIF TICK standard.

2. Audit your existing content for accessibility and inclusivity, identifying areas for improvement and implementing best practices.

3. Continuously educate yourself on inclusive writing strategies by following thought leaders, attending workshops, and engaging with resources shared in the episode's show notes.

Resources

Web Content Accessibility Guidelines (WCAG)

Patient Information Forum TICK standard

How to Write Clearly by Tom Albrighton 

Writing Tools: 55 essential strategies for every writer by Roy Clark 

Health literacy as a social determinant of health

National Institutes of Health: What is health literacy?

CME/CE Content Creator's Toolkit

The Utility of Social Media in CME

The Checklist Revolution: Streamlining Healthcare Content for Better Understanding

Cultivating a Visual Mindset: Infographics in Continuing Healthcare Education

Connect with Virginia

LinkedIn

Website

Timestamps

00:00 Introduction

02:22 Virginia’s approach to making medical writing accessible and inclusive

08:59 Resources to support accessibility work

13:06 Takeaways from today’s conversation on accessibility and inclusive content creation

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Mentioned in this episode:

Fall Back to School Sale

We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.

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