The Future of Addiction Care: Ending Stigma and Raising the Standard with Pam Jenkins

Pam Jenkins is Chief Executive Officer of Shatterproof and an ex officio member of the Shatterproof Board of Directors, which she joined in 2021. 

Prior to joining Shatterproof, Pam was Chief Public Health Officer and Chief Public Affairs Officer for a leading global communications agency where, for the past two decades, she counseled and partnered with a range of public and private sector clients to change health behaviors and policies, engage stakeholders in critical issues, raise funds and support patient advocacy.   

Pam is best known for leading award-winning health campaigns that break through the clutter of health messaging. She led the team that developed the red dress as a symbol of women and heart disease for National Institutes of Health (NIH) and American Heart Association, a landmark initiative that enlisted the fashion industry and numerous corporate partners. For nearly a decade, she worked on HIV/AIDS prevention for the Centers for Disease Control and Prevention (CDC);  led a tween-targeted alcohol prevention campaign for National Institute on Alcohol Abuse and Alcoholism (NIAAA); and helped conceive and run a community-based pilot program to reduce alcohol-related injuries and death among college students in partnership with the University of Virginia and other stakeholders. Much of her public health work has focused on helping vulnerable populations in the U.S. and around the world.   

Pam has a bachelor’s degree in political science and history from the University of Colorado, where she serves on the College of Arts and Sciences Dean’s Advisory Board; and also studied at Harvard University. She lives outside of Washington, D.C., with her husband and two chocolate labradors.   

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