One year since the UnitedHealthcare CEO killing – how it changed health brands' messaging

How do you measure a year? 

Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed. 

We already know of some of the changes at the leadership level – namely the appointment of Dana Maiman as CEO of the new Omnicom Health. 

Now shortly before that deal was announced late last year, another seismic event rattled the medical marketing status quo. 

On December 4, 2024, UnitedHealthcare CEO Brian Thompson was shot and killed outside the New York Hilton Midtown.

His death and the subsequent arrest of Luigi Mangione – who was indicted of first-degree murder among a number of federal and state charges – caused an unprecedented, impassioned conversation about the high cost and limited access of healthcare in America.

On today’s episode, reporter Heerea Rikhraj interviews Dr. Sarah Matt, a surgeon turned health technology strategist, about the upcoming release of her new book – The Borderless Healthcare Revolution – as well as her thoughts on the evolving state of the health tech landscape.

Then for our Trends segment, we reflect on the one-year anniversary of the killing of the UnitedHealthcare CEO and how health brands have changed how they communicate and interact with the public. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

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Music: Opal 99 - Can't Go Out and Triple Scoop Music.

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