Building a cohesive strategy to improve congress HCP experiences: Takeaways from ASCO 2026, a podcast sponsored by Inizio Evoke

ASCO is the top scientific and clinical data conference in oncology, but it has also increasingly become an important strategic and commercial inflection point for the entire pharma industry. In this podcast episode, recorded live at ASCO 2026, Inizio Medical chief client officer Nancy Sladicka, Ph.D., and Inizio Evoke chief medical officer Matthew Hoelzle, Ph.D., break down the biggest marketing and strategic trends happening at the conference — including the increasing investment in medical affairs at pharma booths, how the conference has changed over the years and the ways marketers can boost their delegate interactions and experiences in the congress setting. They also discuss the need for clarity in data presentations and how marketers can employ AI to improve engagement and data analysis. Check us out at: mmm-online.com

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