Will generative AI eliminate humans from pharma ads?
Episode Description
Generative AI is here to stay, but what about the human side of medical marketing?
Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the industry as gen AI sets a practical foothold in the zeitgeist.
Additionally, Lecia recaps how a group of Democratic lawmakers are pushing Big Pharma to address the ongoing drug shortages.
For the Trends segment, we discuss the controversy around WeightWatchers’ GLP-1 Hype House, Amy Schumer’s Cushing syndrome diagnosis and the Where is Wendy Williams? docuseries.
Music by Sixième Son
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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