Why does 'authenticity' give us the ick?, a podcast sponsored by Syneos Health Communications

Authenticity has become one of the most overused words in marketing, and audiences are increasingly tuning out brands that rely on generic claims to earn trust. In this episode, we explore how healthcare organizations can work with patient, consumer and HCP creators to build influence through credible, compliant storytelling while avoiding common missteps that can undermine engagement and trust.

Speakers:

• Marcie Doser, head of influencer marketing, Syneos Health
• Kathy Moriarty, VP, behavioral strategy, Syneos Health Communications
• Moderator: Jameson Fleming, editorial director, MM+M

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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