Why commercialization needs a new playbook, a podcast sponsored by BGBx

Commercialization is becoming increasingly connected, complex and accountable. In this MM+M Agency 100 conversation, BGBx CEO David Coman discusses what has changed, where organizations struggle and why success increasingly depends on connecting strategy, evidence, access, analytics and execution. Check us out at: mmm-online.com

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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