What to expect at 2026 CMI Agility in Philadelphia

Episode Description

Heading into Labor Day weekend, we’ve got a jumbo-packed two-fer episode, with both conversations centering around the number four.

First up is an interview with CMI Media Group CEO and 2026 MM+M Woman of Distinction honoree Susan Dorfman as she previews the fourth edition of the CMI Agility conference in Philadelphia.

Held on Monday, September 14, Agility serves as the Agency 100 honoree’s opportunity to urge the healthcare industry to move beyond simply focusing on "patient journey" and embrace more human-centered care.

Susan is also joined by Mick Ebeling, founder of Not Impossible Labs, who is returning as a keynote speaker for the thought leadership summit. Ebeling is an out of the box thinker with a style that challenges many medical marketing conventions.

I think you’ll really enjoy hearing from him in conjunction with Susan’s updates on the WPP subsidiary as it heads into the final quarter of 2026.

And in lieu of our Trends segment, we’re joined by Chris Fox, VP of marketing at Cleveland Diagnostics.

Chris is on to discuss the return of the company’s PSA on PSA campaign for Prostate Cancer Awareness Month, why it’s critical to keep dismantling long-held stigmas surrounding prostate cancer care and survivorship, as well as how much that Novartis Super Bowl ad helped advance the cause of PSA screening.