What do jam bands and POC marketing have in common?

Ahead of the end of Dead & Company’s residency at the Sphere in Las Vegas, managing editor Jack O’Brien talks with 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management.

For this week’s MM+M Fast Break, Cohen draws parallels between jam bands and point of care marketing for pharma brands.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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