Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers, a podcast sponsored by Swoop
Episode Description
The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. Last year video and non-linear TV usage reached 53.4% versus 36.3% the year prior. And streaming audio wasn’t quite that high but still showed a nice gain in usage, to 37.6%, compared to 27.4% in 2022. These targeted channels allow marketers to reach patients and physicians at critical junctures in the diagnosis and treatment journey.
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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