Regeneron’s immersive AV experience reimagines complex science communications

Science is, in a word, complicated.

Fortunately, there’s a drugmaker out there utilizing immersive audio and visual elements to break down some pretty heady concepts in a digestible, yet engaging way.

Earlier this month, Regeneron debuted Science Illuminated, which is now available on Spotify. 

The series is borne out of the work the New York-based drugmaker has undertaken across a range of therapies, with audio narration and scientific imagery produced by the company’s employees. 

Reporter Bella Czajkowski brings us a conversation with Regeneron's head of research communications Ella Campbell about Science Illuminated, including the drugmaker’s reasoning for producing the series, how it was developed and what the company learned from experimenting with new approaches to science communication.

For our Trends segment, executive editor Jack O’Brien is joined by Bella and pharma editor Lecia Bushak for thoughts about Rep. Alexandria Ocasio-Cortez’s decision to publicly document freezing her eggs, the backlash to it as well as how this is a watershed moment for discussions around fertility treatments in America.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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