PSA urges parents to just ask Gen Zers about suicide

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Digital Editor Jack O’Brien interviews Seattle Children’s Candi Nicholson and Little Hands of Stone’s Michael Boychuk about their recent PSA, which urges Gen X parents to just ask their Gen Z kids about suicide. 

Senior reporter Lecia Bushak offers an update on the pharma industry’s IRA legal setback, as well as Sen. Bernie Sanders’ inquiry into the prices of Novo Nordisk’s GLP-1 drugs. 

Plus, Boehringer Ingelheim’s latest schizophrenia activation tops our Trends segment, along with items on Klick’s cancer and school shooting ad as well as Chipotle’s $1 million burrito pledge to HCPs. 

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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