Optimizing TV engagement with precise patient audiences, a podcast sponsored by Swoop

Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. Kate Ludwig, VP of Advanced TV Partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement. Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in
medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.