MM+M Podcast 9.13.22: Hearing aid industry poised to go DTC
Episode Description
In the wake of last month’s FDA rule allowing some hearing aids to be sold over-the-counter, more of this $6 billion industry’s marketing is set to shift to DTC. Blake Cadwell, founder & CEO of online marketplace Soundly, discusses the impact on device manufacturers and other players.
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Music: “Deep Reflection” by DP and Triple Scoop Music.
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