MM+M Podcast 5.3.22: Why pharma’s ”pivot to digital” resulted in a flood of failed digital product launches.

Pharma’s initial approach to adjusting to life post-COVID was to digitize its paper sales aids. That strategy has led to a flood of failed digital product launches, a study shows. Graphite’s Jon Hume and Nabriva Therapeutics’ Kimberly Coleman Clotman break down the findings. Check us out at: mmm-online.com

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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