MM+M Podcast 4.5.22: Novartis launches a Netflix-style video hub. Can it overcome doctors’ virtual fatigue?

Novartis recently launched a three-year pilot of Evermed’s Netflix-like video hub for engaging doctors. Novartis’s Brent Hasko, senior product manager of digital marketing, and Evermed CEO Bozidar Jovicevic explain why they think the hub will satisfy doctors’ desire for personalized content.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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