Inside pharma’s DTP shift, a podcast sponsored by RVO Health

In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. RVO Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience. Plus, who’s driving this shift inside pharma, and the one piece of advice every brand should take into 2026. Check us out at: mmm-online.com

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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