Inside a Cannes-winning abortion film and why the BBB was a win for pharma

It’s been less than a month since the annual adland bonanza, but Cannes continues to drive industry headlines.

Some campaigns shined through and earned industry plaudits, including a number of efforts touching on relevant – in some cases, controversial – health topics.

One of them is No More Hippocrites, which was developed by sexual health telehealth company Wisp and its agency partner Eversana Intouch, a 2025 MM+M Agency 100 honoree. 

In this week’s episode, reporter Heerea Rikhraj delves into No More Hippocrites with Ivan Blotta, head of art and creative excellence at Eversana Intouch – unpacking the work and examining how it earned a Silver Pharma Lion at Cannes.

Then, we discuss the health-related provisions included in the recently-passed One Big Beautiful Bill, including a few that might serve as a boon for pharma companies.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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