Episode 9 - POC3's Karen Newmark

Marc Iskowitz and Larry Dobrow speak with Karen Newmark, executive director of the Point of Care Communications Council (POC3), about how she’s working to restore advertiser confidence in the POC channel, the recent infusion of media buyers to the group’s membership, and new verification and validation standards coming out in May.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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