Context is the new currency, a podcast presented by PatientPoint

The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. That’s especially important during a time when consumers’ desire for personalized experiences and increased privacy is so high. The answer? Finding new data sources and meeting audiences in the moment. Check us out at: mmm-online.com

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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