Cannes Takeout - McCann Health's Matt Eastwood and Wendy Chan

"Health is the new sexy." So says Wendy Chan, executive creative director at McCann Health, which took home a Pharma Grand Prix on Monday for its Breath of Life initiative. Chan and Matt Eastwood, global chief creative officer at McCann, talked to MM&M editor-in-chief Stephen Madden at Cannes about how the idea came about and what the win means for not only the agency but the industry as a whole.

Check us out at: mmm-online.com

Follow us:

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.