Backstory behind diabetes group’s rebrand

Pam Morrisroe, chief marketing officer of Breakthrough T1D (formerly JDRF), tells Jack O’Brien the backstory behind this storied brand’s repositioning, and how the new name is resonating among the adult diabetes population.

And for our Trends segment, we discuss the developing case of activist investor Starboard Value and its recent $1-billion stake in Pfizer.

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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