At SXSW, marketers urge authenticity over algorithms

GCI Health's Kristin Ryan and MedFluencers’ Dr. Adam Goodcoff recap a key theme discussed during the health track at this week’s SXSW conference - the need for authenticity in an AI world - in conversation with MM+M’s Heerea Rikhraj and Jack O’Brien.

And for our Trends segment, we’ll share reflections on the five-year anniversary of the COVID-19 pandemic in America.

Music by Sixième Son

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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