Agency 100 Studio Sessions: Redefining Pharma: From tech-enabled analytics to the breakthrough of earned-first creative, a podcast presented by Lippe Taylor

Lippe Taylor is MM+M’s reigning Best PR Firm and Silver winner for overall Best Midsize agency. In this episode, the agency’s CEO and Chief Creative Officer (Paul Dyer and Craig Elimeliah) talk about how Friction Mapping and Earned-First Creative have led to breakthrough results for Pharma and OTC brands, including discussion of the industry’s first ever AI-generated book for rare disease. Check us out at: mmm-online.com

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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