2025 MAHF preview: Callahan, Colucci were med-ad architects

Sharon Callahan and Nick Colucci, this year’s inductees into the Medical Advertising Hall of Fame, look back on their pioneering efforts to architect the holding company model and the big health agency merger, in a conversation with MM+M’s Marc Iskowitz.

And for our Trends segment, we discuss which health brands will run ads during this Sunday’s broadcast of Super Bowl LIX.

Music by Sixième Son
 

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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