Starting a Company: Mission Impossible

Starting a company is hard, even in the best of times. But during a period of economic uncertainty, supply chain disruptions, political divisions, and a global pandemic -- it can feel impossible. In this episode, I talk to Sami Inkinen, a founder who has run companies in both bull and bear markets. Sami was the co-founder of Trulia (IPO) and now Virta Health (valued at $2B). We discuss:

• The benefits to starting a company in a downturn
• When to raise money, when to focus on top-line growth, and when to focus on unit economics
• Practical tips for founder mental health
• Making hard decisions under pressure
• Rowing from California to Hawaii, completely unassisted

Follow Sami Inkinen on Twitter.

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