How E-Cigarette Makers Target Youth

Decades of public health efforts to curb teen smoking have unraveled since Juul and other e-cigarette brands came on the market in 2015. With sketchy ads targeting youth and flavor names like “gummy bear” and “cool cucumber”, vaping has skyrocketed amongst youth. In fact, 10%-24% of high school students are now addicted to nicotine. In this episode, Dr. Susan Walley, Chief of the Division of Hospital Medicine at Children's National Hospital, discusses her work developing effective healthcare and school-based interventions to reduce youth tobacco use.

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