"Healthcare Is a Handmade Luxury Good" | Ro Co-Founder and CEO Zach Reitano

In this episode, Zach Reitano, CEO and co-founder of the direct-to-patient healthcare company Ro, talks to host Halle Tecco about the flaws in our traditional healthcare model and how Ro is innovating to make care more convenient and focused on patient goals.

We cover:

• Why the current healthcare system does not incentivize building for patients
• How he ranks the priorities of cost, quality, and access
• How the healthcare system is obsessed with quality, but not equally obsessed with scaling that quality
• Why we can't equate healthcare quality and time spent, and the role of technology to increase access to the highest quality products

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