The Healthtech Marketing Show: Efficient Growth and All things ABM - Natalie Cunningham, CMO of Terminus

Natalie Cunningham is the CMO of Terminus, one of the leaders in ABM technology. 

What Natalie doesn't know about ABM is not worth knowing.   

In this interview, we cover: 

-Who is Terminus 

-What is efficient growth 

-Why ABM is so relevant for healthtech

-What is the state of ABM adoption 

-What is the typical ABM adoption journey 

-How to create personalized experiences 

-How to use ABM with existing customers 

-What is GTM

Watch video here https://youtu.be/kHHnuU5IH4g