The Healthtech Marketing Show: All Things Marketing Ops, Milton Hwang, Mission Martech

In this episode, Milton Hwang of Mission Martech, a long-time marketing technologist, talks about all things marketing operations. He has a deep background in healthcare technology marketing. In our conversation, we cover the following: - The evolution of marketing operations - Where marketing operations is going - How to structure, organize and operate marketing ops - The four different personas of marketing ops leaders: Modernizers, Orchestrators, Psychologists, and Scientists